Shopee is in Asian Startup based like most Asian unicorn in Singapore. Shopee is what Amazon is in Western countries : one of the most used e-commerce slash marketplace online. The particularity of Shopee, is the low prices you can get ordering from the platform. Product from China are cheap but in Europe we don’t really know how cheap they truly are.
Even by Vietnamese Standard, Shopee is a very cheap solution to buy products. Millennials are very fund of this addictive way to save money. It is so hooking that entire families with different accounts can be stick to their phone screens before midnight to get some special discounts. That is how powerful the Shopee value proposition is.
Typology of products
Shopee is selling all kind of product, from food, to clothes, to toys and even cars and bikes ! But 80% of Shopee products are regular or cheap amenities, the sort of goods that you can order multiples times a months, like baby diapers or amenities that can be bought for little money like bedsheets. Almost everything that you need can be found on Shopee.
Shopee is famous for selling cheap products, meaning they are good at selling products under 400,000 vnd or 20 euros. In Asia, the culture is very different, since people don’t care much about longevity of products, they just care that the product works and that it is not too expensive to acquire. If it brakes than just buy another cheap one. That’s why Shopee won’t be the place to buy your TV or your Family’s Fridge for example.
What differentiate Shopee from other local e-commerce such as Lazada or Tiki is the user experience or ease of use should I say. It starts with an easy to use website from front to the back end. Follows by a great customer support for both sellers and customers and how easy it is to send back goods if they do not fit de description somehow.
Shopee have tons of promotions, it’s almost given that you can find a shop that have your product and free shipping, plus some form of discounts that will make it impossible for a normal retailer to compete. The thing is : in Vietnam most people were already used to make extra money by buying and selling products. It is almost part of the culture, so doing it online to make some extra money is just a continuation.
Now special deals are basically like charity. Tons of products in limited quantity can be bought for 1,000 vnd (4 cents of a euros). These are product that would normally cost maybe 5 to 10 euros in Europe. These are products like toilet paper, clothes, toys, etc. If you put on Free shipping on top of that, you can basically get free products delivered at your door. True story : sometimes the shipper won’t even bother collecting the money, they will just throw your package and drive to their next customer.
10 out of 10
Shopee bring somehow more value than Amazon. If the strengths of Amazon are variety and speed with incredible logistics, the strengths of Shopee are prices and experience in my opinion.
Shopee like many successful Startup also use Dopamine and Gambling psychology to hook their customers.There is a sense of randomness and surprise in what will be in flash sale and if you’ll be able or not to get the promotion in time. Cause you have to compete with other costumers.
For buying regular goods, the reflex has become to check if you can get it for less money on Shopee and 99% of the time you will.
Website : https://shopee.vn