As we really had the opportunity to experience both Da Nang and Hoi An for several weeks, we are currently in a difficult position to choose between the two cities.
This is probably the toughest decision we’ve had to make — and it’s still ongoing. We’re so torn between the two cities that we decided to make a list of pros and cons for each to help us decide.
How to define quality of life?
Before getting into a comparison — which can easily become abstract and subjective — let’s first look at some objective criteria that help define quality of life.
1. Physical & Environmental Well-Being
- Clean air, low noise, and healthy surroundings
- Access to nature — sea, parks, trees, sunlight
- Comfortable housing (light, space, temperature, design)
- Safety and low crime levels
- Reliable infrastructure — electricity, water, waste management
2. Health & Energy
- Access to quality healthcare
- Balanced diet and food quality
- Opportunities for exercise and outdoor activity
- Good sleep and rest patterns
- Low chronic stress and manageable workload
3. Psychological Well-Being
- Sense of peace, safety, and emotional stability
- Low anxiety, freedom from constant worry
- Time for leisure, reflection, and personal interests
- Feeling of purpose and direction in life
- Self-expression — ability to live according to one’s values
4. Relationships & Social Connection
- Supportive family and friendships
- Sense of belonging and community
- Trust in neighbors and local people
- Opportunities for meaningful social contact (not just surface-level)
- Emotional reciprocity — giving and receiving care
5. Work & Financial Balance
- Reasonable working hours and fair compensation
- Job satisfaction or meaningful self-employment
- Stability — predictable income and manageable expenses
- Autonomy and freedom in decision-making
- Possibility to take breaks and holidays
6. Lifestyle & Culture
- Opportunities for learning, art, culture, and creativity
- Variety of food, music, experiences
- Access to travel or exploration
- Aesthetic harmony of daily surroundings (architecture, design, light)
7. Freedom & Security
- Personal freedom — movement, speech, life choices
- Political and economic stability
- Trust in institutions and systems
- Low corruption and fair treatment
8. Time & Space
- Having time for yourself and your family
- Not feeling rushed — good rhythm of life
- Space to breathe, both physically and mentally
- Ability to disconnect from digital or urban noise
In summary:
Quality of life = (Health + Safety + Freedom + Connection + Meaning) ÷ Stress
Or more simply: A good life is one where your daily reality aligns with your values and energy.
Da Nang

Pros
- Modern
- Better amenities
- Nicer beach
- More activities and diversity
- More dynamic and wider housing market
- Better logistics and prices on Shopee
- Overall cheaper cost of living
- Larger city with more options
- Closer to airport
Cons
- A little bit disjointed
- A little bit empty at times
- A little bit odd
Hoi An

Pros
- Richer authentic charm and culture
- More photogenic, especially around the Old Town
- Warmer, friendlier people and atmosphere
- More laid-back and relaxing lifestyle
- Tighter-knit community and local markets (like Ba Le)
- More flowers, greenery, and soothing natural views
- Less stress
- More consistent, more human
- More nature
Cons
- Tight rental market with over priced housing
- More expensive price in Shopee
- Less offer overall
- Farther from Airport
- Very touristy old town
- Less Vietnamese options from Grab food
Our personal opinion

Choosing between these two cities feels almost impossible, as they complement each other in many ways.
It’s easy to understand why people often say that living in Da Nang and spending weekends in Hoi An makes perfect sense — the two are so close, with Da Nang offering more diversity and a larger, more dynamic urban environment.
For us, it ultimately came down to energy. We wanted our daily outings to feel rejuvenating rather than like a chore. And for some reason, that’s exactly what the streets and scenery of Hoi An give us — a sense of calm and renewal every time we step outside.

Everything in Hoi An feels more compact and engaging — you don’t need to drive 10 kilometers across the city to find what you’re looking for. Life here is simpler and more straightforward.
Ultimately, what we’ll miss about Da Nang is the immediate access to its long, beautiful beach and the convenience of having cafés and amenities right along the shoreline — whereas in Hoi An, the beach and the city center are separated by roughly 10 kilometers.
The Food

It’s hard to say which of the two cities truly offers the best food, as both belong to the same coastal region and share many culinary traditions.
That said, we’ve found that the food in Hoi An tends to taste slightly better overall — perhaps because of its local charm and attention to detail. In Da Nang, you can still find plenty of delicious dishes, but the good spots are more spread out across the city.

Interestingly, food in Hoi An is often a bit pricier, likely because the town is smaller and more compact, with higher housing and general living costs concentrated in a limited area.
Commuting
This is certainly a strong point in favor of Hoi An, though Da Nang is still quite enjoyable to drive around, especially compared to larger cities like Ho Chi Minh City or Hanoi.
Hoi An offers a soothing, small-town coastal atmosphere while driving, making the experience feel refreshing and rejuvenating.
Shopping and groceries
On one hand, it’s easier to find products and services in Hoi An, as most of them are concentrated around the Old Town area. However, the overall experience with apps like Shopee or Grab tends to be smoother and more efficient in Da Nang.
Even when it comes to buying a motorbike, Da Nang generally offers a wider range of choices and better availability. Perhaps the one area where Hoi An truly outshines Da Nang is in tailoring — whether you’re looking to have a custom dress or suit made.
When it comes to groceries, the Ba Le Market in Hoi An is spacious and a genuinely pleasant place to shop. However, prices tend to be higher than in Hanoi — for instance, 1 kg of pork belly costs around 170,000 VND compared to about 130,000 VND in Hanoi.
Da Nang has markets such as Chợ Cồn, where you can buy both groceries and utensils, and grab a bite to eat. However, it feels somewhat more like Ben Thanh Market in Ho Chi Minh City than a traditional, local Vietnamese market.
The Beaches

When comparing the two main beaches, we find My Khe to be the more visually appealing one. It offers modern amenities, and the surrounding area is filled with restaurants, hotels, and various businesses.

An Bang, on the other hand, offers a more local and authentic atmosphere — with fishing boats, small food stalls, and a distinct coastal charm. It feels wilder and more untouched, especially as you move toward the Hidden Beach or Cua Dai areas.
Photography wise
As an aspiring photographer and filmmaker, I find that both destinations offer unique advantages and challenges. On one hand, Da Nang has a more dynamic and modern atmosphere, making it better suited for studio work or contemporary projects although HCMC and Hanoi are still better option for this.
On the other hand, Hoi An’s ancient town provides a rich cultural backdrop — perfect for stunning street and fashion portraits. Da Nang, by contrast, blends urban modernity with seaside scenery, offering a diverse range of visual opportunities.
Da Nang also has better access to the airport if you need to travel around in other cities or countries for work. Ultimately, the only things Hoi An is missing are modern architecture and a vibrant photography community.
Conclusion
Ultimately, while both cities offer their own unique strengths and weaknesses, the choice really comes down to personal lifestyle and what you value most.
If you’re drawn to calm mornings, intimate streets, and a slower, more authentic pace of life, Hoi An might feel like home — its charm lies in its warmth, cultural richness, and the way time seems to stretch softly through the day.
If, on the other hand, you prefer a faster rhythm, modern conveniences, and a city that offers more opportunities for networking, nightlife, and creative energy, Da Nang is the natural choice. It’s vibrant, well-connected, and blends urban life with direct access to the sea.
In the end, it’s a matter of choosing between serenity and stimulation, between a place that soothes you — and one that pushes you forward.
Informations
Da Nang vs Hoi An
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